Posts Tagged ‘Social Media’

thriveThis is the last in a five-part series covering the five corporate values of my company, Humana:

Today’s subject: Thrive Together.  What does that mean and how can we live that value?

If we consider the word “thrive,” it brings to mind definitions such as growing, prospering, making progress, and flourishing.  It’s more than just maintaining one’s current state.  It is reaching one’s potential – the fullness of one’s capacity.  It suggests that such growth and prosperity happens in an environment that nourishes and allows room for growth, one that does not unnecessarily and unnaturally constrict such progress.

Most of us hope to thrive in many areas of our lives.  By combining the word thrive with the word together, however, the picture shifts from individuals focused on their own prosperity to one in which the whole group moves in a united direction for the good of all.  It is not a select few doing what is in their own self-interest; it is working in tandem with others in mutually beneficial ways to accomplish more together than we can separately.

To quote a small booklet from my company, to thrive together means that “we focus on shared success by breaking down silos, inviting collaboration and mentoring others.  We believe in, and act with, positive intention to create an environment of trust and integrity.”

So where do I fit in this picture?

It is vital that my personal way of working with others daily needs to include being trustworthy and demonstrating integrity.  I can’t just talk about a value; I have to model it.  I need to reach out to others to include them in decision-making, as well as be responsive to them when they reach out to me.  I must collaborate and cooperate with others willingly because I understand that each person involved has something important he/she brings to the table to help accomplish our business objectives.  I can’t horde areas of responsibility and lord over them like a king in a castle.  Even “my” role at the company isn’t truly “mine.”  It is the company’s and I am a temporary steward of that role and its responsibilities, beholden to the company to do what is in the best interests of the organization and not my own self-interests.

Fortunately, I am in a perfect role at work to help foster the breaking down of silos and building in their place a culture of communication, collaboration and cooperation through my role as the community manager of our enterprise social network.  Thriving together requires open, continuous, honest, and transparent communication.  There is no better way of facilitating that among our company’s associates than through our enterprise social platform.  That is the place where everyone is equal, where everyone’s voice can be heard, where anyone can strike up a conversation with anyone else at any level of the organization at any time about any subject.  That is the place where issues can be addressed, problems and roadblocks called out, model behavior praised, questions asked and answered, and business solutions crafted from thoughtful conversation held by engaged associates throughout the company.  As of our latest upgrade last week of the Socialcast software we use, it is even the place where projects can now be planned, managed, tracked, discussed and documented by the teams involved.  I stated at a conference in 2010 that my goal for our enterprise social network was to change the way communication happens at our company, and three years after the launch of that platform (to the very day today, May 10), we have made much progress in that direction.

I have worked with enough people personally at my company over nearly ten years to be absolutely convinced that the vast majority are dedicated, thoughtful, caring, hard-working people who want to do the right thing in the right way.  Sure, I’ve run into some that don’t fit that description and some who seem to be more concerned with thriving individually than thriving together, but they are the exceptions rather than the rule.  So I believe it is possible that we can live out this value of Thrive Together successfully in the years ahead, especially given the current example and focus of leadership.

Most people eagerly mimic the positive examples of their leaders and others they admire.  When top leaders model such values on a daily basis, the values become more than buzzwords.  Being value-focused can and should become a way of life that shapes our company’s future.  It requires moving from the awkward beginning of talking about values and learning about them to actually living them naturally because they become a part of who you are personally and corporately.  That takes time, but it can and will happen.  It requires that the values be broadly understood and accepted, not just handed down from above.  It requires regularly interjecting into discussions simple reminder questions like “How does this fit with our value of …?” so that we stay on track to make good values-based decisions.

I’m proud of the direction of my company.  I’m thankful for our excellent top leadership and for the countless great colleagues I have the pleasure to work with every day.  I’m genuinely excited about the significance of our focus on these five values and what they will mean to our culture over time – not just internally as employees but in the impact on the consumers we serve and the shareholders to whom we are accountable.

We can and we will Thrive Together.  It will take intentional, constant effort, but it will be worth it.

Cultivate UniquenessThis post is the second is a five-part series covering the five values my company, Humana, focuses on.  As a reminder, the values are:

I’ve also written about the helpfulness of using these values in decision making.

Today’s subject: Cultivate Uniqueness – what can I do to live out this value personally and professionally?

What do you think about when you hear the phrase “cultivate uniqueness”?  Do you think it’s an encouragement to expand inclusion and diversity programs that tend to focus on certain easily measurable demographic differences?  Is it a plea to encourage different ways of thinking and respecting different perspectives?  Is it both of those and maybe more?  I’ve written previously on the need for more emphasis on diversity of thought compared to the more frequent focus of easily quantifiable demographic diversity.

When our company promotes the idea of cultivating uniqueness, here is what we have in mind according to a recent document I received: “We find ways to connect with each other and our consumers.  Respecting one another, listening with an open mind, and seeking different perspectives result in richer solutions.”  That sounds to me like diversity of thought and the interpersonal respect that goes along with valuing the unique perspective others bring to the table.

So what am I doing or what can I do to live out this value?

Personally, I feel that I have always done fairly well at showing respect to others and listening to others, even when we might disagree.  I honestly try to understand the perspectives others bring to the table, even if they are wildly different than mine.  I’ve been told I’m a good listener.  There are others around who bring perspectives to the table that would never occur to me, and if we gather all of these ideas from a group, we then have a much greater chance at arriving at the best solutions possible given our cumulative knowledge and experiences.  When I was a manager at another company, I loved surrounding myself with a variety of people and personalities, entrusting them to do their jobs in ways I would never have imagined.

Uniqueness Not  So  SpecialOf course, simply being unique in one’s perspective is no guarantee that any particular perspective is helpful in a business accomplishing its objectives.  Ideas still have to be vetted by teams and ultimately a decision-maker on whose desk is the sign “The Buck Stops Here.”  But having more choices in that cafeteria line of ideas should make the possibility of a healthy, well-rounded final decision possible.

It is in my role as the community manager for our enterprise social network that I have the greatest opportunity daily to foster the value of cultivating uniqueness.  With over 1,000 posts per day made on the network, many of them are ideas tossed around that invite conversation where the unique perspectives of others add to the discussion.  As a result of that discussion, an original idea can eventually morph into an even better idea with great buy-in from others involved in the process.  I enjoy bringing attention to discussions that may be controversial from time to time because the thinking behind them may go against the 51-year-old grain of the organization.

One of the greatest values of social networks is realized if and when leaders and others crowdsource ideas in order to ultimately make better decisions.  Whether those decisions are about new products and services, how to improve processes and customer service, discussions about proposed policy or benefit changes, I can guarantee that better decisions will ultimately be made IF leaders and others understand the need to involve a broad base of people in the conversation BEFORE decisions are made and handed down.  It is when large, bureaucratic, traditionally hierarchical organizations make major decisions by a select few gathered behind closed doors that the potential value of cultivating uniqueness goes out the window.  In an age when social networking is readily available inside and outside organizations, such Neanderthal decision-making processes are inexcusable.  You can bet that won’t be the way future generations communicate, so businesses that want to be a part of that future need to change their habits now.

One more thought about the value “cultivate uniqueness” – remember what the word cultivate means.  According to Merriam-Webster, it means to foster growth; to improve by labor, care, or study; to further, encourage, or make friends with.  So not only am I to value the unique perspectives of others, I need to be active in doing things that foster that growth, that encourage the sharing of those perspectives, that creates an environment where others feel welcome and safe in sharing their ideas, even if they think there may be some resistance.

In a world with much division around ideas and philosophies, it would sure be nice to literally make friends with those unique people in our midst whose perspectives can enrich our lives personally and professionally.

Cultivate uniqueness.

image from codyaray.com

image from codyaray.com

For introverts like me, I tend to let unsettling matters fester inside me until they reach a point where I have to speak up.  Unlike others who feel free to just speak whatever comes to mind the moment it comes to mind, we introverts are less likely to do so unless we’re in the presence of our closest friends and family.  There is both good and bad in that.  On the good side, our mouths tend to get us in trouble a little less.  On the bad side, we let our guts churn to an unhealthy degree before speaking up, and if we’re not careful, we eventually let go with a pent-up reaction that causes others to think, “Where did that come from?”

I’m not a fan of those who think that everyone else around them always needs to know what is on their mind.  People usually can get through their days just fine without a floodgate of other people’s opinions on a host of subjects filling their ears and their social media news feeds.  It may be people’s right to speak up, but it is also their right to remain silent.  At times, I wish more exercised the latter right.

Our country is divided on many social topics about which many millions on both sides of the issues are passionate.  That is expected and that is OK.  It’s alright for both sides to express their opinion, and each should be able to do so without fear of ridicule and reprisal.  We must celebrate the freedom of speech we enjoy in this country – a freedom too many other countries do not offer their citizens.  What we must never get to is a point where we cease to tolerate the expression of opposing viewpoints.  We must not become intolerant in the name of tolerance.  That is hypocrisy.

All of our public protests, marches, social media efforts and other forms of pleading our cause may or may not change anyone else’s mind on a subject.  It is still up to each individual what he/she believes.  Each must choose when to speak and when to remain silent.  For my own peace of mind, though, I know that when I have deep-seated feelings and beliefs on a matter, I reach a point where, for my own emotional and physical health, I have to speak up.  I encourage you, whatever your position on hot-button issues, to do the same.

Speak your mind for peace of mind, and allow others the freedom to do the same.

Top 10 ListBelow are the most viewed posts on this blog during 2012.  If you missed one of them or have long since forgotten what it was about, check it out.  Most are quick lessons learned of 366 words or less (the exceptions being #2 and #9 – both posts from 2011 that still were among the most viewed in 2012).

1. Be There: Giving full attention to the people you are with and not being distracted by technology or anything else.

2. Trust: The importance of trust between people, and implications if trust is broken, especially in relationships at work.

3. Sometimes All It Takes Is 20 Seconds: Inspired by the movie We Bought a Zoo, thoughts about how 20 seconds of insane courage can change your life.

4. Companies Need Customer Service Like Granny Provides: Based on my regular experiences with a sweet, old lady when I donate blood at the Red Cross, this is what customer service should be like.

5. You Need Someone At Work To Relate To: Being the only person at your business doing your type of work can be very lonely.  Having one other person to relate to can help tremendously.

6. Kisses Are Priceless: From Valentine’s Day, 2012, read about two unexpected kisses, how they made my day and why kisses are priceless.

7. Exhaustion Can Hurt So Good: After an extreme Muddy Fanatic race with good friends, the mind and spirit can be so satisfied even if the body is spent.

8. Don’t Pre-Judge: Whether dealing with people or animals, you can easily make wrong assumptions and treat others differently if you pre-judge them.

9. More Questions Than Answers: Still-unanswered questions from 2011 regarding social learning and the use of social media in learning.

10. Evil Is Real, and So Is the Cure: Reflections following the tragic elementary school shootings in Newtown, Connecticut from my Christian worldview.

Thanks to all the readers who made these the most read.  I look forward to seeing what interests you this year.

pinterestOur Social Media team at work took some time yesterday to get together and have a “Pinterest pinning party.”  That means we grabbed our laptops, found a spot away from our office cubes, grabbed a beverage and then all worked together on helping get our company’s Pinterest page up and running by pinning (linking and uploading) a number of items to our boards.

What could an insurance company put on Pinterest boards?  Lots of things!  So far our categories include recipes for well-being, motivation, animal therapy, live well, family time, work healthy, healthy home, gardening tips, health infographics, grandparents, volunteerism, healthy kids, fitness, and views from the office.  We’ll add more before we start officially promoting the site, but you can get a sneak peak now at pinterest.com/humana.

While it was great just to sit together, have fun, laugh and make some serious strides on getting the site ready, the lesson learned from the experience has to do with the value of scheduling time as a team to focus and work together on one specific thing that’s been hanging out there to get done for a few months.  We’re all busy and the person on the team who has been working on this project has way too many other things to get done every week to focus on just this.  So it really helped for us to set aside 2.5 hours as a team to all work together on it.  It won’t be the last time we do that, I’m sure, as it was enjoyable and successful.  In fact, we’ve previously talked about picking some night to pull an all-nighter in the office to knock off a crazy amount of work together, complete with middle-of-the-night run to White Castle.  Count me in on that experience, too.

Each of us has more on our plate than we can possibly get done as soon as we’d like.  How nice is it just to carve out some time and all focus together on getting one thing done in a fun atmosphere ?  Good, caring, focused, compassionate, determined teams can do that.  I’m proud to be part of one.

Leap year lesson #334 is Schedule team time to focus on one task.

I received a call at work yesterday about a post that was on our company’s internal social media platform.  The initial post was negative, but the situation prompting the post resulted from a mistake that was easily corrected.  The lady calling me had been asked to call and inquire about the possibility of deleting the discussion thread now that the matter was resolved.   She rightly assumed that we don’t delete threads just because they are negative in nature, and she was actually confirming that practice with me so that she could go back to the ones who requested the deletion and let them know.

As we talked, I told her that we only delete posts if they violate any of the community guidelines or company policies, and this discussion did not cross those lines.  In this case, therefore, it was best to add a comment to the discussion that the matter had been resolved.

Taking this approach is preferred for several reasons:

  • It does no good to pretend to embrace social media, but then only allow positive comments.  That isn’t honest or transparent.
  • Censorship stifles good communication, effective collaboration, and the benefits that come from occasionally uncomfortable exchanges.
  • Others not directly involved in the situation are encouraged by knowing that issues can be addressed and resolved openly.

While the original person posting her complaint may not have addressed the situation in the best manner possible, the end result was positive and resulted in more people being exposed to the community guidelines I follow in moderating nearly 7,000 posts per week.  Given education and periodic reminders, the community rarely needs posts deleted.  It is mostly self-policing in that regard.  Experienced members give guidance to newbies as needed.

In our brave new world of social media, it still takes some getting used to for many who have not yet immersed themselves in proper online etiquette.  Communication is still a challenge online or offline for those lacking social skills.  So be patient with those who may not be as savvy or experienced as you in social media.  Educate them, share your wisdom, provide gentle correction when necessary.  But always remember leap year lesson #278: Don’t try to censor social media.

We have witnessed over the past year the power of social media to bring change.  We’ve seen governments topple in a matter of weeks (for good or bad).  We’ve been amazed at the speed of information as normal people in the middle of situations bring the real story, pictures, video and commentary to us faster than professional journalists.

In the past week, I’ve enjoyed watching two examples of the power of social media – one fictional and one real.

The fictional example came when watching the TV show The Good Wife – not one I normally watch, but one that happened to be sandwiched between others I wanted to see one night.  In that story, a policeman stopped the 17-year-old son of the main character and escalated the situation into trumped-up charges.  Eventually, the teenager’s family gathered enough info and video to discover the truth.  Then the teenager used his Internet, video and social media skills to expose the false charges.  After half a million hits of the YouTube video, the charges were dropped and the policeman was instructed to call the boy and apologize for his actions.  Although the story was fictional, it could easily be played out in real life.

The real example was closer to home.  My social media team at work had to chuckle when we realized that our ill coworker was using the power of social media to move to the front of the line in a medical facility’s waiting area.  After a few timely, blunt tweets about the center’s care, he was acknowledged and taken care of.  It may not have made others in the waiting area happy, but it showed the power of social media to get results.

Some may not like the shift in power that comes with social media, especially those who no longer control communications because of it.  However, I think it’s a great thing that the average person has at his fingertips the ability to draw attention to any issue.  Sure, it can be used for dastardly deeds as well, but that is the risk of more open and available communications.  It’s a risk I’ll gladly take.

Leap year lesson #276 is Embrace the power of social media.

For most of my adult life, I was in some learning-related role.  From being a minister of education at a church to teaching computer classes to serving as a learning consultant, that world is very familiar to me.  Now that I have been out of a professional learning role for the past three years, my perspective on learning has changed.

I will always be a lifelong learner.  I can’t imagine otherwise.  What I have become increasingly convinced of over the past three years, however, is that how learning happens in real life is very different than how many learning professionals think it happens.

It has been my experience that learning professionals – at least in corporate America – think formal classroom learning is critical for workers.  If you analyze the budgets of learning areas in businesses, I strongly suspect that you will see the majority devoted to salaries of people who are expected to spend their time preparing and delivering formal training, or for those who develop e-learning modules that are rarely more than glorified PowerPoint presentations that most learners dread paging through.

Ask the workers how they best learn and how they actually did learn most of what they needed to know to do their jobs, and I guarantee you the answer won’t be “in formal classroom training and e-learning modules.”  They will answer with things like asking their coworkers, learning on the job, working with a mentor, job shadowing someone, self-study, and Googling questions.  Workers have a need to learn at the point and time of need.  Formal, periodic, out-of-the-way and inconvenient solutions are not viable options.

It’s past time for business leaders to insist that their learning departments shift resources to supporting learning in the workflow of employees’ daily tasks.  Most learning happens informally.  Most learning happens socially.  Learning resources need to shift in favor of what helps workers when and where they need performance support.  Make it easier for workers to connect and learn anytime, anywhere (think social and mobile), and the business will benefit.

Learning efforts need to change to reflect the pattern learning follows, a pattern summarized in leap year lesson #273 – Do. Learn. Repeat.

I suspect the majority of people who use social media do so because of the relationships it fosters.  The real-time connections you can have with anyone, anywhere with people you see every day and those you haven’t seen in decades makes it an incredibly convenient and potentially beneficial medium.

Where I see the medium suffer and become frustrating for many is when people cease to use it primarily for relationships and try to use it for more self-serving interests.  For example, one such abuse is when a business jumps into using Facebook or Twitter and mistakenly thinks all the world is just waiting for them to talk about their latest products or services, attempting to sell them more things.  News flash: the world isn’t waiting for your business to do that.

Another abuse is when individuals forget to focus primarily on the people they are connected with and, instead, start sounding some constant horn that others will quickly tire of hearing.  In this season of politics nearing an election, some mistakenly think others care to see their political posts daily or multiple times daily.  While everyone has the right to post as they see fit, they ought to use a little judgment and focus more on what builds relationships instead of what divides.  To that end, I am limiting myself to one partisan political post per week now through the election, although I will “like” or comment on others’ posts as I see fit.

In a discussion today at work, I shared with my team that one reason I like managing our corporate Twitter account is because of the potential for one-to-one interactions with others – responding to a customer or encouraging someone in their movement to well-being, even exchanging some humorous banter from time to time.  Those brighten the day of sender, receiver, and probably others listening in as well.

Social media isn’t primarily for marketing, although it can bring business value to a company.  It isn’t about individuals having a platform to force their ideas on others.  It is about building relationships, making the world a little smaller, learning, and finding new ways to help others.

Leap year lesson #271 is Social media is about relationships.

Nothing beats using social media to get quick customer/consumer reviews and input on matters from people you know and trust.

Samsung Galaxy Note II

This evening I posted the following on Facebook:

“I’m starting to look at phones to replace my HTC Evo when I’m up for renewal next month. I like what I see in the Galaxy S III. Anyone have any experience with it?”

I quickly got eight comments from friends who either use it or know someone who uses this or a similar model, and who are all very happy with them.  I spent time earlier tonight perusing web sites, reading reviews, and even going to a nearby Best Buy to play with a few different models. One person mentioned her satisfaction with the Galaxy Note which led me to the Samsung website where I read up on the Note II coming out soon.  That one appeals to me as well.

With a gazillion smartphone choices out there, you need a way to filter the selection down to a few standouts.  Certainly, the opinions and experiences of people I trust will be a factor in my final decision, in addition to some basic wish list features I already had in mind.

While this is wonderful for consumers, it ought to be eye-opening for businesses.  Why?  Because my decision on whether or not to buy a product or service is now heavily influenced in a matter of minutes or hours by what the buying public has to say, and those opinions are quickly available to me in response to a single post or tweet.  I no longer have to rely on the biased sales info of the business wanting me to make the purchase.  I don’t even have to rely solely on my own research, although I will do a lot of it.

That’s a good change for the consumer and one that should drive businesses to do all they can to make sure their customers benefit from great products and services.

Leap year lesson #262 is Social media helps you be a smarter consumer.