Leap Year Lesson #135: Success Doesn’t Happen Without Goals

I regularly take part in conference calls involving online community managers from around the country and overseas.  We discuss our experiences, challenges and practices in leading social media efforts for our respective organizations. The topic for today's call was companies' marketing efforts via social media.  Most seemed to assume that marketing is a vital reason …

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Leap Year Lesson #133: Exhaustion Can Hurt So Good

I went through one of the most grueling physical experiences I've ever attempted yesterday.  Two of my coworkers, their spouses and a friend joined together to form a team to complete the Muddy Fanatic race in Sellersburg, Indiana.  It's a 5K (3.1 mile) muddy obstacle course on a farm that took us about two hours …

Continue reading Leap Year Lesson #133: Exhaustion Can Hurt So Good