[Note: I’m glad to have Jason Spencer co-author this post with me on the subject of starting an employee advocacy program. Jason is one of the excellent community managers I have the pleasure to work with on Humana’s Enterprise Social Media team. He and I started planning an advocacy program in December, 2014 and launched …
Category: Social Media
Is this the least social time in human history?
Is this the least social time in human history? The question may sound odd coming from one whose daily work centers around social media, but sometimes I wonder if he haven’t taken giant strides backward in recent years in our ability to simply be social with other real live human beings around us. Here are some …
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12 Tips for Building a Successful Enterprise Social Network
Over the past several weeks I've written a dozen blog posts, each centering around one tip for building a successful enterprise social network (ESN). This post is a simple listing of the links to those 12 posts. I'm sure I'll revisit the subject and make modifications from time to time. For now, though, these represent …
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12 Tips for Building a Successful Enterprise Social Network – Part 12
In this final post in my series on building a successful enterprise social network (ESN), I draw on my learning background and goal orientation. That said, tip #12 is: Never be satisfied - keep growing. This is true in a variety of areas for someone who has responsibility for a company's ESN. First, let's consider …
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12 Tips for Building a Successful Enterprise Social Network – Part 11
I suspect this 11th tip in my 12-part series on building a successful enterprise social network (ESN) is talked about more often than it is actually done - at least in a meaningful way. Tip #11 is: Set goals and track progress. That sounds simple enough, but determining which goals to set may not be …
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