Leap Year Lesson #278: Don’t Try to Censor Social Media

I received a call at work yesterday about a post that was on our company's internal social media platform.  The initial post was negative, but the situation prompting the post resulted from a mistake that was easily corrected.  The lady calling me had been asked to call and inquire about the possibility of deleting the …

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Leap Year Lesson #276: Embrace the Power of Social Media

We have witnessed over the past year the power of social media to bring change.  We've seen governments topple in a matter of weeks (for good or bad).  We've been amazed at the speed of information as normal people in the middle of situations bring the real story, pictures, video and commentary to us faster …

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Leap Year Lesson #271: Social Media is About Relationships

I suspect the majority of people who use social media do so because of the relationships it fosters.  The real-time connections you can have with anyone, anywhere with people you see every day and those you haven't seen in decades makes it an incredibly convenient and potentially beneficial medium. Where I see the medium suffer …

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Leap Year Lesson #262: Social Media Helps You Be a Smarter Consumer

Nothing beats using social media to get quick customer/consumer reviews and input on matters from people you know and trust. This evening I posted the following on Facebook: "I'm starting to look at phones to replace my HTC Evo when I'm up for renewal next month. I like what I see in the Galaxy S …

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Leap Year Lesson #145: Social Media Brings the World To You

As pervasive as social media is today, a majority of the people on earth still don't use it.  That's hard to imagine for some of us whose work lives and much of personal lives seem to revolve around it, but it's true.  Facebook's nearly 1 billion users is a genuinely impressive number, but so is …

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