It’s Time for a Great ESN Handbook

Most of the attention from businesses regarding social media is directed toward external social media efforts - ways of connecting with current and potential customers and clients. That's understandable. Likewise, most of the resources available for online community managers are also aimed at those responsible for external communities. That, too, is understandable. In all the …

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Building an Online Community? Think Settling the West

I'm pleased to have the following article published today at Social Media Explorer: So You're Thinking About Starting an Online Community? Think Settling the Wild West - Not Filling a Stadium I'm involved in frequent conversations about starting new communities. There are right and effective ways of doing so, and there are wrong and ineffective …

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