Thoughts, devotions, and more from Jeffrey K. Ross, author of "Next Step Devotions"
This is part 7 of a 12-part series on building a successful enterprise social network (ESN). These 12 tips are ones that after careful reflection I promote as vital to the success of the ESN I've managed for a Fortune 100 company the past 4+ years, and I believe they have applicability to other organizations …
Continue reading 12 Tips for Building a Successful Enterprise Social Network – Part 7
For this sixth tip in my series on building a successful enterprise social network (ESN), I am deeply indebted to online community management consultant Rich Millington, his excellent resources at FeverBee.com and his book Buzzing Communities. Here's the tip: Avoid Big Launch Syndrome. What is Big Launch Syndrome? It is the temptation to invest massive …
Continue reading 12 Tips for Building a Successful Enterprise Social Network – Part 6
This is my 5th post in a series of tips on how to build a successful enterprise social network (ESN). In this post, I'll address the importance and place of the decision regarding the platform to be used. Tip #5 is: Pick a good platform, but don't focus on the technology. In this tip, I …
Continue reading 12 Tips for Building a Successful Enterprise Social Network – Part 5
In this fourth in a series of advice for building a successful enterprise social network (ESN), I want to discuss the rules and guidelines related to an ESN. First the tip, then the explanation: Have rules, but don't overdo it. Since an ESN is a means of communication within a business, it's reasonable for there to …
Continue reading 12 Tips for Building a Successful Enterprise Social Network – Part 4
In this third post in my series of advice on how to build a successful enterprise social network (ESN), I discuss the following important tip: Get executive buy-in and participation. My company’s experience in this regard is a tale of two leaders – very different in their connection to our ESN and the resultant impact …
Continue reading 12 Tips for Building a Successful Enterprise Social Network – Part 3
