Playbooks - whether for sports teams or businesses - contain a variety of tactics and detail to help those using them perform at their best in accomplishing their objectives. Playbooks continue to gain in popularity and use by community managers for online communities. They are useful both for those managing external communities as well as internal …
Tag: Enterprise Social Networking
Updated ESN Tips on LinkedIn
A little over a year ago I published a series of 12 posts on this blog giving my top tips for building a successful enterprise social network. (An ESN is an internal-facing social platform for employees of a company). You'll find links to that series here. I thought it would be good to update those …
Book Review: “The Engaged Leader” by Charlene Li
I have long appreciated the research and insights of Charlene Li and all who are connected with Altimeter Group. They have an excellent history of producing substantive content based on thorough industry research and presenting it effectively via print, webinars, conferences, etc. So it is no surprise that Li, the founder and CEO of Altimeter …
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Starting an Employee Advocacy Program
[Note: I’m glad to have Jason Spencer co-author this post with me on the subject of starting an employee advocacy program. Jason is one of the excellent community managers I have the pleasure to work with on Humana’s Enterprise Social Media team. He and I started planning an advocacy program in December, 2014 and launched …
Guest Post by Brenda Rick Smith – “What I’ve Learned In My First Month As a Community Manager”
Note from Jeff: One of the smartest things a manager can do is hire great people and then get out of their way. With that in mind, I am thrilled to have Brenda Rick Smith as a new colleague on my team at Humana to serve with me as a community manager for our enterprise …
