Playbooks - whether for sports teams or businesses - contain a variety of tactics and detail to help those using them perform at their best in accomplishing their objectives. Playbooks continue to gain in popularity and use by community managers for online communities. They are useful both for those managing external communities as well as internal …
Tag: ESN
Updated 12-Part Series on Building a Successful Enterprise Social Network
I'm pleased to let you know that I recently completed a series of posts discussing my top 12 tips for building a successful enterprise social network (ESN). You'll find them on my LinkedIn profile page and at the links below. Each post is an update of the original 2014 post on the subject that appeared …
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Updated ESN Tips on LinkedIn
A little over a year ago I published a series of 12 posts on this blog giving my top tips for building a successful enterprise social network. (An ESN is an internal-facing social platform for employees of a company). You'll find links to that series here. I thought it would be good to update those …
Book Review: “The Engaged Leader” by Charlene Li
I have long appreciated the research and insights of Charlene Li and all who are connected with Altimeter Group. They have an excellent history of producing substantive content based on thorough industry research and presenting it effectively via print, webinars, conferences, etc. So it is no surprise that Li, the founder and CEO of Altimeter …
Continue reading Book Review: “The Engaged Leader” by Charlene Li
Starting an Employee Advocacy Program
[Note: I’m glad to have Jason Spencer co-author this post with me on the subject of starting an employee advocacy program. Jason is one of the excellent community managers I have the pleasure to work with on Humana’s Enterprise Social Media team. He and I started planning an advocacy program in December, 2014 and launched …
