Ask me what the ROI of social media is for me personally, and I'll tell you that it was $10,000 for me this week. Why? Because of what happened related to the 150-year-old, 14.5 foot circumference tree in our back yard, shown here with my son, Jason, giving it one last hug before we have …
Tag: ROI
Quit Holding Social Media To a Different Standard
As one whose work responsibilities center around the use of internal and external social media, I am no stranger to hearing questions about the ROI (return on investment) of social media. Business leaders want to know if there is a hard, calculable, financial return to the business for using social media. I understand the question. …
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Leap Year Lesson #135: Success Doesn’t Happen Without Goals
I regularly take part in conference calls involving online community managers from around the country and overseas. We discuss our experiences, challenges and practices in leading social media efforts for our respective organizations. The topic for today's call was companies' marketing efforts via social media. Most seemed to assume that marketing is a vital reason …
Continue reading Leap Year Lesson #135: Success Doesn’t Happen Without Goals
Meetings – Too Often a Waste of Time
How much time have you wasted in meetings? As I consider what next practices businesses should follow to move forward in innovation, collaboration, communication and efficiency, it is logical to also consider what doesn’t work. And the first barrier to productive time that comes to mind is attendance at meetings. Some common issues I see …
