Leap Year Lesson #271: Social Media is About Relationships

I suspect the majority of people who use social media do so because of the relationships it fosters.  The real-time connections you can have with anyone, anywhere with people you see every day and those you haven't seen in decades makes it an incredibly convenient and potentially beneficial medium. Where I see the medium suffer …

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Leap Year Lesson #262: Social Media Helps You Be a Smarter Consumer

Nothing beats using social media to get quick customer/consumer reviews and input on matters from people you know and trust. This evening I posted the following on Facebook: "I'm starting to look at phones to replace my HTC Evo when I'm up for renewal next month. I like what I see in the Galaxy S …

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Leap Year Lesson #239: Know When to Network in Person Instead of Online

While waiting to begin speaking at a conference session several days ago, a man sitting near the front came up to me and said something like “Well, it’s strange that we would finally meet some place like this.”  I said “And you are…?”  He turned his name badge around where I could read it and …

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Leap Year Lesson #158: Don’t Believe the Myth of Controlled Communication

Social media has forever changed the way communication happens around the globe as well as inside organizations.  Gone are the days when a select few can control what is known, reported and openly discussed about a company.  Conversations about organizations are already happening in a plethora of places and platforms.  Companies have no control over …

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Leap Year Lesson #145: Social Media Brings the World To You

As pervasive as social media is today, a majority of the people on earth still don't use it.  That's hard to imagine for some of us whose work lives and much of personal lives seem to revolve around it, but it's true.  Facebook's nearly 1 billion users is a genuinely impressive number, but so is …

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