Ask me what the ROI of social media is for me personally, and I'll tell you that it was $10,000 for me this week. Why? Because of what happened related to the 150-year-old, 14.5 foot circumference tree in our back yard, shown here with my son, Jason, giving it one last hug before we have …
Tag: Online Communities
What Is Your Net Worth?
When we hear the phrase "net worth," it is almost always in reference to someone's financial position. That is, what is the value of someone's assets minus liabilities? While that is a good thing to know for oneself, I believe the phrase can be used in a new way now that personal networks are such …
Book Review: “Buzzing Communities” by Richard Millington
I have long been a fan of Rich Millington and the excellent advice he dispenses daily from his blog at FeverBee.com. For those involved with leading online communities, you need to go to FeverBee and subscribe to his updates. You'll benefit from the brief, insightful posts he publishes nearly every weekday. I was extremely glad, …
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Leap Year Lesson #355: You’re Likely Being Fair if Both Sides Accuse You of Favoritism
Very few days go by without someone complaining to me about something happening in our company's internal social network. Usually it's about a specific discussion that someone takes offense at or because they think a rule or two have been broken that requires my intervention as community manager. That goes with the territory of managing …
Leap Year Lesson #318: Sometimes You Just Need To Ask
One of the facts of life in a small or new business is doing a lot of things yourself. You usually don't have the resources to hire expensive consultants, marketing agencies, graphic artists or others to do work. You may begrudge not being able to hire out such work, but you shouldn't be too quick …
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