Leap Year Lesson #334: Schedule Team Time to Focus On One Task

Our Social Media team at work took some time yesterday to get together and have a "Pinterest pinning party."  That means we grabbed our laptops, found a spot away from our office cubes, grabbed a beverage and then all worked together on helping get our company's Pinterest page up and running by pinning (linking and …

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Leap Year Lesson #278: Don’t Try to Censor Social Media

I received a call at work yesterday about a post that was on our company's internal social media platform.  The initial post was negative, but the situation prompting the post resulted from a mistake that was easily corrected.  The lady calling me had been asked to call and inquire about the possibility of deleting the …

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Leap Year Lesson #276: Embrace the Power of Social Media

We have witnessed over the past year the power of social media to bring change.  We've seen governments topple in a matter of weeks (for good or bad).  We've been amazed at the speed of information as normal people in the middle of situations bring the real story, pictures, video and commentary to us faster …

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