12 Tips for Building a Successful Enterprise Social Network – Part 5

This is my 5th post in a series of tips on how to build a successful enterprise social network (ESN). In this post, I'll address the importance and place of the decision regarding the platform to be used. Tip #5 is: Pick a good platform, but don't focus on the technology. In this tip, I …

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Quit Holding Social Media To a Different Standard

As one whose work responsibilities center around the use of internal and external social media, I am no stranger to hearing questions about the ROI (return on investment) of social media.  Business leaders want to know if there is a hard, calculable, financial return to the business for using social media.  I understand the question. …

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