Time for a Shift in Direction

Posted: August 31, 2014 in Change
Tags: , , , , ,

ShiftInDirectionIt is with pleasure and a healthy amount of reservation that I announce a change in my career focus at work. For the past several years I have been primarily focused on growing and managing our company’s enterprise social network (ESN). This has been a tremendous joy for me and one that I will continue to lead for a while to come. To have the opportunity to play a part in changing the way a Fortune 100 company communicates internally has been a wonderful challenge. We’ve made a lot of progress, but still have a long way to go. Big ships don’t turn around quickly.

Along the way, we’ve seen a growing interest in the potential of online communities outside the company. Several lines of business within the organization recognize the potential of online communities for their constituencies. This value is not just from the standpoint of how the business might benefit, but because of the value of community and relationships in helping achieve the community members’ own goals related to health, well-being and other aspects of life.

It is because of this growing trend toward online communities and the need for effective community management of such communities that I am happy to see my role recently expand to include consulting with lines of business and managing our current and growing team of community managers. In a nutshell, my focus now shifts from internal social networking to building online communities of all types, providing the most effective community management and business results possible.

Community management has long been a tremendous passion, of course, in my role as community manager of our ESN. This shift will allow me to dive deeper into the profession not just for myself but for those people I supervise and others with whom I consult. It is a welcome enhancement to my role.

One of the things I appreciate about my company is the opportunity to reinvent oneself from time to time. Being an employee isn’t just about doing what makes the employee happy, though. It is about matching the right person to a role in such a way that the person is effective and fulfilled while also providing the greatest possible benefit to the company. I might have been quite content continuing in my ESN focus for a long while to come, but I think I can do more for my company in coming years in this new capacity. It’s not about me in a company of 50,000+ employees; it’s about what is best for the business and the customers we serve.

Coming weeks and months will reveal more about what this change means, including ownership and leadership of the weekly Twitter #ESNchat I founded a year ago. I will soon hand that off to an excellent professional organization equipped to take to it to new level of effectiveness. You’ll hear more in coming weeks about that.

One final note… I don’t believe much in coincidences. Some of you are aware that I occasionally spend a week of quiet solitude and reflection at a monastery in Kentucky. My last such week was in early July. I came away from that week feeling like I was ready for a change, although I didn’t really know what that change might look like. So I do not consider it a coincidence that the very first day back to work after that retreat was the day my manager approached me about this possible role change. After a few days of pondering it, I was ready to make it happen. That is, in fact, the second time in five years that a desire for a role change has taken flight the very day I returned to work following my “Monk Week” retreat of Bible study, prayer, listening and reflection. That is not a coincidence.

I am grateful for new opportunities, for an employer who allows and encourages them, for a superb manager whom I greatly respect, and for good people to work with who make each day a pleasure.

Onward and upward…

Comments
  1. wjryan says:

    How exciting Jeff, expanding the community of practice to more of community of service (need? reason? the list goes on!) is really awesome. Moving the conversation to the well being of those directly impacted will be a wonderful road to travel – I wish you continued success and look forward to reading of the travel! :)bill

  2. khaganh says:

    Congratulations, Jeff. I know that your experience will be monumental in building out the business into social media. You are the right person for this position!!

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