Thoughts, devotions, and more from Jeffrey K. Ross, author of "Next Step Devotions"
I regularly take part in conference calls involving online community managers from around the country and overseas. We discuss our experiences, challenges and practices in leading social media efforts for our respective organizations. The topic for today's call was companies' marketing efforts via social media. Most seemed to assume that marketing is a vital reason …
Continue reading Leap Year Lesson #135: Success Doesn’t Happen Without Goals
More companies annually allow employees to work from home. Obviously, not all jobs can be done from home, but many that focus on the services of knowledge workers and especially online activity can be done from anywhere - home, the beach, coffee shop, hotel - wherever there is Internet access. Consider the advantages to working …
Continue reading Leap Year Lesson #124: Companies Need To Encourage More Work-At-Home Arrangements
Our reliance on wireless access to the Internet is pretty much a given for most folks these days. You can go to about any McDonald's location or a bazillion other places and connect. We have grown accustomed to having such access, whether in our own homes, where we work, eat, shop or hang out. I …
Continue reading Leap Year Lesson #120: Exceed Your Customers’ Expectations
People tend to talk more about their negative customer service experiences than positive ones. That's unfortunate. It would be nice if we were quick to praise for great customer service, thereby encouraging that behavior. Before going to the Red Cross this morning with my youngest son for our regular blood donation, I posted on Facebook the …
Continue reading Leap Year Lesson #103: Companies Need Customer Service Like Granny Provides
In one of the emails I regularly receive from a great dog trainer, Eric Letendre, he reminds dog owners not to reward bad behavior with positive results. For example, if you don't want your dog jumping on people when they come in your house, then don't let him jump on you when you come home …
Continue reading Leap Year Lesson #68: Don’t Reward Wrong Behavior
