12 Tips for Building a Successful Enterprise Social Network – Part 1

I recently had the opportunity to present a session at the J. Boye Web and Intranet Conference in Philadelphia. The session was about building a successful enterprise social network (ESN) – an internal social network used by employees within a business. This has been my profession and passion for the past 4+ years, so I was …

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Building an Online Community? Think Settling the West

I'm pleased to have the following article published today at Social Media Explorer: So You're Thinking About Starting an Online Community? Think Settling the Wild West - Not Filling a Stadium I'm involved in frequent conversations about starting new communities. There are right and effective ways of doing so, and there are wrong and ineffective …

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Book Review: “The Cluetrain Manifesto: 10th Anniversary Edition”

In April 1999, some brave souls spoke for many when they tacked 95 theses on the Internet at cluetrain.com. The basic message went like this: "A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and …

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